Better Business: How the B Corp Movement is Remaking Capitalism

CHRISTOPHER. MARQUIS. (2020). BETTER BUSINESS: How the B Corp Movement is Remaking Capitalism One Company at a Time. YALE University Press.

Businesses have a big role to play in a capitalist society. They can tip the scales toward the benefit of the few, with toxic side effects for all, or they can guide us toward better, more equitable long-term solutions. Christopher Marquis tells the story of the rise of a new corporate form—the B Corporation. Founded by a group of friends who met at Stanford, these companies undergo a rigorous certification process, overseen by the B Lab, and commit to putting social benefits, the rights of workers, community impact, and environmental stewardship on equal footing with financial shareholders. Informed by over a decade of research and animated by interviews with the movement’s founders and leading figures, Marquis’s book explores the rapid growth of companies choosing to certify as B Corps, both in the United States and internationally, and explains why the future of B Corporations is vital for us all.

Published by Charlene Zietsma

Charlene Zietsma is Associate Professor of Management at the Smeal College of Business, Pennsylvania State University, and International Research Fellow of the Oxford University Centre for Corporate Reputation.

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