Göpel, M. 2016. The Great Mindshift. How a New Economic Paradigm
and Sustainability Transformations go Hand in Hand. Springer
Sustainable development is the 21st Century’s wicked problem. After 40 years into this agenda have reversed only few unsustainable trends we hear the call for a paradigm shift, transformation, radical change or system innovations in order to finally change course. But what does this actually mean? And how do we put it into practice? This book describes the path ahead. It combines system transformation research with political economy and change leadership insights when discussing the need for a great mindshift in how human wellbeing, economic prosperity and healthy ecosystems are understood if the Great Transformations ahead are to lead to more sustainability. It shows that history is made by purposefully acting humans and introduces transformative literacy as a key skill in leading the radical incremental change strategies that wicked problems require, illustrating their nature through mapping pioneering practices and their commonalities. Mankind’s search for a new narrative outside the ‘planet stupid’ discourse of GDP growth is in full swing. Maja Göpel’s book is a field guide to our unfolding future.